ADVERTISING

Program Overview

The purpose of the qualification is to equip entry-level persons in the advertising industry with the competence required to supply support services in an advertising environment. Qualifying learners are able to manage their time, solve problems and make decisions independently, conduct gap analysis and control, work in teams and respect individual abilities, maintain interpersonal relations, create their own role and value, and promote entrepreneurship in the advertising sector. This qualification allows learners to self-select the advertising industry and their specific area of interest.

Qualified learners will understand how to derive value from creative work, and, therefore, can assert their value in economic sectors. They gain an orientation to business and entry to industry is made easier, at a lower level, resulting in a broader base of competence. Qualified learners can progress/advance into specialist areas and functions and are able to make an informed decision regarding their own career paths.

The qualification is aimed at improving earning capability and equipping learners with competitive skills and client service competence. They learn how to facilitate communication in and by the advertising sector. These areas of competence are transferable to all other areas of life, and qualified learners’ sense of self value and worth is affirmed. They are empowered in the process through the opportunity to become experts. Qualified learners are also often self-employed.

Why study with us?

We provide high quality academic trainings that will enable you to get qualified in your chosen field; you will also be provided with a solid foundation to help you build your career or business. We’ll help you achieve your ambitions no matter how big they are and at the same time open your mind to possibilities you didn’t even know existed. Our standards are very high yet, we are easily accessible and affordable to everyone irrespective of their socio-economic background.

Entry Requirements

  • Grade 12 – Matric,
  • A senior certificate or
  • National Certificate (N3) or a relevant Nated equivalent qualification
  • International students with Senior School Certificate can apply.

Learning assumed to be in place and recognition of prior learning 

It is assumed that learners enrolling for this qualification will have acquired all the outcomes in the following learning areas:

  • Communication skills at NQF level 4. 
  • Adhering to advertising work ethic and industry accepted practice standards at NQF Level 4. 

Working in an advertising team at NQF Level 4.

Exit Level Outcomes

The qualifying learner will be able to:

Analyzing and sourcing information required for advertising decision-making.
  • Presenting ideas and making recommendations regarding appropriateness and relevance of ideas and recommendations.
  • Interpreting information for advertising assignments to determine resource requirements.
  • Evaluating advertising assignment progress.
  • Evaluating advertising assignment outputs.
  • Implementing and coordinating advertising assignment activities according to brief.

Internship Requirement

This programme requires that the student undertakes an internship for a minimum of 12 months in relevant industry after completing the in-class academic study. There is an opportunity for job placement assistance through our industry network after graduating depending on availability.

Qualification Obtainable 

On completion of the program, student will receive a certificate for level completed. Qualifications are issued by MICT SETA – Media, Information and Communication Technologies Sector Education and Training Authority.

Program Accreditation Information 

by MICT SETA – Media, Information and Communication Technologies Sector Education and Training Authority accreditation No: ACC/2016/07/0083
Department of Higher Education and Training accreditation No: 2019/FE07/011

Duration, Study Mode & Intake Dates

Full Time

  • Study Duration: 12 – 18 months   
  • Admission dates: January and July every year

Online & Part Time  

  • Duration: 12 – 18 months
  • Admission dates: January and July every year   

Career Opportunities

  • Copywriter
  • Advertising manager,
  • Public relations officer
  • Creative director,
  • marketing communications officer

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