Program Overview

The purpose of the qualification is to equip entry-level persons in the advertising industry with the competence required to supply support services in an advertising environment. Qualifying learners are able to manage their time, solve problems and make decisions independently, conduct gap analysis and control, work in teams and respect individual abilities, maintain interpersonal relations, create their own role and value, and promote entrepreneurship in the advertising sector. This qualification allows learners to self-select the advertising industry and their specific area of interest.

This qualification has been developed for people who work or intend to work as journalists and who seek recognition for essential competence. Recipients of this qualification are able to write a variety of journalism texts and report at entry level. The qualification is designed to be flexible and accessible to all in journalism and wishing to enter journalism after undergraduate study or equivalent experience. It allows people to write and report in accordance with the requirements of a specific media news enterprise. 

The core competencies lay the foundation for a person to develop a career in sub-editing, writing and/or reporting. The elective category makes provision for specialisation in a particular medium or section of a medium and entry into sub-editing, and in doing so, increases the learner`s employment possibilities.

The qualification aims to provide a bridge into the industry. Learners who qualify can be employed as journalists. They gather information from all media such as television, radio and newspapers, generate story ideas to present to news editors, receive and interact with story briefs, organise themselves going after stories, research backgrounds, make appointments and see people, observe, interview, judge news value, evaluate information, communicate, keep to strict deadlines, debrief, inform others, conduct follow-up meetings, develop story plans, write stories, check contexts and gaps in information, send stories to news editors, and follow-up their stories with the news editor, and plan. 

Competent junior journalists must be able to interact with other reporters, respect roles, have news gathering instincts, and an insatiable curiosity. 

Why study with us?

We provide high quality academic trainings that will enable you to get qualified in your chosen field; you will also be provided with a solid foundation to help you build your career or business. We’ll help you achieve your ambitions no matter how big they are and at the same time open your mind to possibilities you didn’t even know existed. Our standards are very high yet, we are easily accessible and affordable to everyone irrespective of their socio-economic background.

Entry Requirements

  • Grade 12 – Matric,
  • A senior certificate or
  • National Certificate (N3) or a relevant Nated equivalent qualification
  • International students with Senior School Certificate can apply.

Program Modules

The qualifying learner will be able to:

  • Collecting information for journalistic purposes.
  • Reporting for a variety of general journalistic purposes.
  • Writing stories for a variety of journalistic purposes.
  • Interviewing for a variety of general journalistic purposes.
  • Performing journalism related tasks in an editorial environment.
  • Employing work-related stress management strategies.
  • Improving their own performance. Presenting story ideas.
  • Describing the implications of democracy for a diverse society.
  • Contributing to information distribution regarding HIV/AIDS.

In addition, qualified learners choose to become capable of:

  • Sub-editing, for two specialist beats OR.
  • Reporting, for a specialist beat, in two mediums OR.
  • Communicating proficiently in a second language as a junior journalist.
  • Managing news-related teams and their outputs OR.
  • Reporting within specific community contexts.

Internship Requirement

This programme requires that the student undertakes an internship for a minimum of 12 months in relevant industry after completing the in-class academic study. There is an opportunity for job placement assistance through our industry network after graduating depending on availability.

Qualification Obtainable 

On completion of the program, student will receive a certificate for level completed. Qualifications are issued by MICT SETA – Media, Information and Communication Technologies Sector Education and Training Authority.

Program Accreditation Information 

by MICT SETA – Media, Information and Communication Technologies Sector Education and Training Authority accreditation No: ACC/2016/07/0083
Department of Higher Education and Training accreditation No: 2019/FE07/011

Duration, Study Mode & Intake Dates

Full Time

  • Study Duration: 12 – 18 months   
  • Admission dates: January and July every year

Online & Part Time  

  • Duration: 12 – 18 months
  • Admission dates: January and July every year   

Career Opportunities

  • News reporter
  • Communication officer
  • Copywriter
  • Foreign Correspondent
  • Publication Editor
  • Public relations officer
  • And many more

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